By a professional Illustrator in the UK!
This one is for the Businesses that are looking to think outside the box, diversify their marketing, strategy, and nurture their FUN, delightful, authentic brand.
If you’ve stumbled across this blog post, or perhaps intentionally clicked on it, then the chances are that you are stuck in a trail of thought about how to get your brand remembered, delight your loyal clients, and make them feel valued. I get it! The customer journey is everything, and the way you treat your clients before, during and after they’ve worked with you, will have a lasting impact on your continuous relationship. So, how can I help with that? In this blog post I’m going to outline just some of the ways we can work together, to delight, entertain and treat your long standing clients in a way that will keep them coming back to you.
Brand activation events, and in store marketing
There’s no denying that if you build a positive atmosphere in a room, the people in the room are going to feel positive and energised too. Brand activation events are designed to get your brand known, get future, current and longstanding clients excited, and grow your client base authentically in the best way possible.
Whenever i get to work with a brand - I am so excited! I truthfully get on board with your ideas for your event, working out how i can communicate your brand vision best and provide the most delighted experience for your event.
Some of my services that are particular good for brand activation events are:
Live illustration- whether that be illustrating the room, illustration clients in your new product range, or illustration family and friend groups during key holidays.
Live Calligraphy - employ my creative direction and allow me to scribe onto products! Limited edition runs, new releases and launch days in your flagship and local stores are a great opportunity for this.
Stationery for events and dining experiences- delight guests with luxury gift wrap, hand lettered tags, place cards, you name it!
Live gift wrapping with calligraphy- exactly what it says and so much more. Never underestimate the value of a carefully put together gift- especially for key gifting days. Offering your clients a complete solution to their problem is worth it’s weight in gold. Busy people appreciate time saving solutions- not to mention in the prettiest way possible!
Custom maps and venue illustration
If you work on a physical site which you invite clients to, have you considered bespoke maps to immerse clients into your space before they even get there?
With my expertise and your guidance, I can work with you to create a bespoke map that ticks all the boxes- country manor, retreat or festival. I can illustrate special motifs in to easily guide your guests to experience on the day, such as an eateries and activities. Not only will the map delight in a way that your client will want to take it home, it will also make for super smooth running of your event, allowing clients the freedom to roam whilst also knowing their being cared for and considered.
Limited edition runs and product collections
This can look like:
Limited run print release for your loyalty card members
Surface pattern design for a collection of clothing or homewares
Marketing gifts, such as Christmas cards for businesses
I create the above whilst working closely with you, and so much more beyond this. Providing treats and custom gifting for your loyal clients will not only delight but reassure that when they invest in you, you invest in them. It’s the ultimate partnership.
Of course, the 3 suggestions above are just the surface of what we can achieve when we work together! However, if you like this introduction to delightful client experience and illustration combined, I would love to hear about how we can work together. I hope this blog has given you some food for thought, and left you bursting with ideas.
If I’ve left you excited about the possibility of working together, you can contact me here.
More about the illustrator! Now… who am I?
Hi, I’m Lauren! I am an Illustrator, Calligrapher and self declared modern and authentic storyteller. I adore providing immersive experiences that cherish stories and adventures, in the form of live Illustration and curated design.
I love working with passionate brands with a heart full of values that align. This looks like conscious manufacturing- ethical, sustainable practices, those looking to give back (hello B corps!) and also those brands that cherish being kind. In a fast paced world- kindness will always remain to be everything. I love a fun event, so if you’re looking to entertain, I will put my best foot forward to do that for you!
Stay creative!
With love,
Lauren x
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