Why your business visuals matter… from a professional Illustrator

When I talk about capturing your business in Illustration, I mean in this way:

🎨🖌️💭✨💌🌳🐕🗺️❤️😌🫶🏻🌎✍🏻

More so than this way:

📈📆💻🎯📊📍📉

And here’s why…

Now i’m not going to tell you that data doesn’t matter…

We all know it matters.

But when it comes to how you show up and market your business, does only showing the data make your customer connect with you?

Does it distinguish you away from others for the approach you bring?

Does it convey the experience of working with you, your values, the heart that you pour into it?

Does it let your audience into your world?

…probably not, right?

And that’s where my approach to visual storytelling comes in ✨💌 because when your audience can see the heart in what you do and why it matters, it connects 💛

If this blog resonated with you, I’d love to challenge you:

If you could pick three visuals that some up the heart of what you do in business and why it matters, what would they be?

Maybe you could take this to your journal, your notebook, your notion board. Either way, thinking creatively about the visuals you could include in your business will make showing up and creating content easier for you!

And if you are feeling stuck with where to even start, it doesn’t have to stay feeling this hard. Pop me a message and lets chat about how we can show more of your fabulous, brilliant heart in your business.

And if you liked this and want more of this, you can join my email newsletter here

I chat about creativity in business, illustrator ponderings, how I help business owners show up with heartfelt visual storytelling, and more.

Stay creative, stay kind,

Lauren x

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Beautiful photography credit Victoria Steed Photography.

Hi, I’m Lauren!

I’m an Illustrator, live event artist and designer based in Warwickshire with a real passion for creating meaningful experiences, helping business owners and entrepreneurs connect with their audience with immersive storytelling visuals.