What is brand activation?

In this blog post, I break down the description of what brand activation is, and why it can be such a useful asset to your event!

Ok, so what is brand activation?

Brand activation is a marketing strategy which has been on the rise for a few years now. It'a a brilliant way of creating meaningful interactions between brands and consumers, by creating experiences!

Some examples of brand activation include:

Pop up shops with an interactive feature

Events with installations that clients can get involved with

Live personalisation, live gift wrapping

Influencer events

Brand events, such as parties

And so much more!

photo by Victoria Steed Photography

Brand activation is designed to develop the relationship between business and consumer, drive traffic and awareness to the brand, and can also increase marketing and sales for the brand.

The key word, however, that I think is important when it comes to brand activation is IMMERSIVE. Brand activations are experiences where you can immerse your clients into your brand world- so exciting! It is a chance for your clients and customers to interact with you as a business, increasing excitement and delight.

A memorable brand activation can be a brilliant marketing strategy for your brand, especially in the age of immersive, meaningful connections and storytelling with personal brands.

So who am I, and why am I talking about brand activation?

I'm Lauren, a professional illustrator and designer with experience of live illustrating at events! I adore capturing guests, special moments and event memories which truly delight the attendees- a wonderful form of brand activation.

I also love to design event stationery and signage, imagining large scale installations and provide captivating, immersive design to events.

If you are interested in chatting further about brand activation and installation for your business, lets get a call arranged! I am based in Warwickshire, UK, and service England, Scotland and Wales.

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 I chat about creativity in business, illustrator ponderings, how I help business owners show up with heartfelt visual storytelling, and more.

Stay creative, stay kind,

Lauren x

Photo by Nat and Lizzy weddings

Lauren Marie Studio - Lauren is a Warwickshire based illustrator, focusing on: Live event illustration, brand activation and installation for immersive experiences, bespoke design and event stationery.